Instagram "can't solve bullying on its own", the social media company's boss Adam Mosseri says.
He's told Radio 1 Newsbeat that online bullying needs to be tackled as part of a wider plan.
Mr Mosseri says he does not need individuals to "get depressed" on the platform, but "we can't stop people from saying nasty things".
He says the criticism Instagram gets is "healthy" as this may facilitate it tackle issues happening on-line.
As well as bullying, Adam Mosseri also spoke about Selena Gomez's recent comments on how Instagram made her feel depressed, how the platform deals with content like self-harm and nudity, the criticism the app receives and the way Instagram is regulation itself.
Bullying: 'It's broader than just Instagram'
"Bullying has existed for an extended time, it has changed and evolved with the internet," Adam Mosseri says.
"Like several alternative problems, bullying is broader than just Instagram and I think that sometimes gets missed."
Regulation: 'We're happy to take responsibility'
Earlier this year he met government ministers to debate safety and security on Instagram.
They introduced robust new rules on social media firms - locution that if they did not take responsibility for what seems on their platforms, they'd face heavy fines.
Adam Mosseri says Instagram welcomes the concept of taking a lot of responsibility - and also the most vital space wherever it has to restrict is its integrity around elections and also the spread of fake news.
"I think regulation overall is needed," he says.
Criticism: 'It's not snug to own our mistakes airy in public'
And the Instagram boss - who's been in his job since October - says this level of scrutiny "makes sense" for a corporation like Instagram.
"Sometimes it's not comfortable for us to be criticised and to have our mistakes aired in public but I think fundamentally it is a healthy dynamic," he says.
"Research - whether it's coming from academics, regulators, politicians - we think it's fundamentally a good thing."
He says once problems area unit raised, Instagram can try and address them quickly.
Self-harm: 'Images with thousands of views are going to be removed faster'
This year, Instagram has also been criticised for images of self-harm that appear on the platform, and Adam says the more views a problematic post is receiving, the higher priority it will be to remove.
"Not every bit of problematic content has identical risk," he says.
"So a piece of content talking about self-harm might be much more important to reach quickly than a piece of content that might just be nudity."
That means if a dangerous post has been viewed hundreds of thousands of times, it will be dealt with or removed faster than something that's only been seen by a handful of people, Adam claims.
Selena: 'She has over 100m followers, it's a whole other world'
More recently, Instagram has come under criticism from Selena Gomez, one of the most followed people in the world.
"It would build ME feel not sensible regarding myself, and appearance at my body otherwise," Selena said in a recent interview with US radio host Ryan Seacrest.
Selena same she had deleted Insta from her phone.
Mr Mosseri says hearing this left him feeling "disappointed" however says that what Selena Gomez experiences on Instagram cannot be compared to what the common user might need.
"She has over 100m followers, it's a whole other world."
He says Instagram is functioning to form certain that Selena - and everybody else mistreatment Instagram - contains a positive expertise mistreatment the app.
"We got to check that that creators like her have gotten price out of the platform, that they don't get depressed by the platform," he says.
"But the tools that we need to develop for a 15-year-old boy or 14-year-old girl are very different."
These tools embrace plans to form Instagram likes personal thus there's less competition between users to induce a lot of reactions to what they post.
Instagram also says it will introduce new ways to block or report a bully without escalating the situation in real life and also a function that lets people know if something they are about to post is likely to upset others.
App use: 'There's a limit on doing anything'
Adam Mosseri says that within the 9 years since Instagram launched, the company has learned about the positives and negatives of connecting millions of people online.
"There's lots of good that comes out of connecting people. When we started we were very focused on that good and I still believe in that," he says.
"We were under-focused on the downsides of connecting people. Technology is not good or bad - it just is.
"Social media specifically may be a nice electronic equipment of the nice and unhealthy then we'd like to do and do a lot of and establish the unhealthy."
He says he would like to speak directly with Selena Gomez about how she would like Instagram improved.
"I would love to hear from her," he says.
"If there's something specific that she thinks is working or not working about the platform, I'd love to hear.
"We just like the criticism, we like to have the conversation."
And he admits that Instagram, like most things, ought to solely be utilized in moderation.
"I think there's a limit for how much time you should do anything, it doesn't matter if it's TV, Instagram or exercise," he says.
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